At Synergi, everything starts with one mission — empowering UK businesses to thrive and grow. Behind that mission is our Managing Director, Rob, whose vision and leadership have shaped Synergi into the trusted, forward-thinking finance partner it is today.
Leading with Purpose
As Managing Director, Rob’s role is about more than just running the business. It’s about creating an environment where people and partnerships can flourish.
“My job is to make sure Synergi is efficient, productive, and a great place to work — because when our team thrives, our clients do too,” says Rob.
From guiding strategy and innovation to maintaining strong relationships with lenders and partners, Rob ensures the business operates with integrity, collaboration, and dedication — the core values that define Synergi.
The Smart Way to Use Finance
Here’s where it gets even better:
When you buy through asset finance, you still get the same tax relief on the full purchase price — even though you’re paying for the asset monthly.
That means you keep your cash in the business while still enjoying the full tax benefit upfront.
It’s a smart way to improve your cash flow and maximise the relief available.
Building a Brokerage That Does Things Differently
With a background in technology finance, Rob founded Synergi after seeing a gap in the market. Too many finance providers focused only on business-critical assets, overlooking the broader needs of their clients.
His goal was simple: to build a brokerage that truly partners with clients — helping them access the right finance solutions for growth, investment, and opportunity.
Today, Synergi supports both vendors and direct customers, offering tailored asset finance, cash flow finance, property finance, and acquisition funding.
Empowering the Team
Rob believes that a great company culture starts with empowerment. He’s passionate about nurturing talent, encouraging development, and giving every team member the tools and confidence to succeed.
“We’re not just here to arrange finance — we’re here to make a difference to the businesses we support and the people who make that possible.”
Looking Ahead
Whether you’re a vendor looking to integrate finance into your sales process, or a business looking for funding to grow, Rob and the Synergi team are here to help.
